Cloud Based Storage

Consider a situation where a small business is booming by leaps and bounds. It has been managing its inventory and customer data over the local storage space. But the probability that these storage mediums will remain sustainable and operational for the lifetime only occurs in an ideal condition. There can be any situation like a power surge or any hardware malfunctioning which may result in the permanent shutdown of the storage medium. If it does not happen, then what if storage vicinity is situated in the area which is prone to natural calamities like earthquake or tsunami? In either of these situations, data loss cannot be stopped.