Genesis
Genesis is a personal training gym, located in a newly refurbished gym space. To ensure customers could easily navigate their way through the new design, iconography had to be simple and striking to communicate its meaning effectively.
Using a forward-thinking and sophisticated style, this approach was applied to both the typography and icons. This reflected Genesis’ values while using their branding colours, resulting in consistent design that was easily understood.
Full project: www.dowson.design/work/genesis
adobe illustrator
adobe photoshop
design
fitness
graphic design
gym
icons
personal training
print
signage
vector
vinyl
wayfinding
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Posted on
Jun 27, 2021
More by Stu Dowson View profile
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