Fossil Brazil - Landing Page

The goal of this project was to create a Landing Page for Gen 5 Smartwatch from Fossil (Brazil) focused on the main factors that influence the purchase of smartwatches (quality, features, and battery life), factors that were found during the research.

This project was a good opportunity to learn how to structure a landing page and learn more about Jakob Nielsen's heuristics. It was possible to use these learnings to create a landing page focused on elements that promote the conversion.

Live prototype:


Posted on May 26, 2021

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