Moodboard for Zero Waste Path Sustainable Eco-Friendly Branding

The ZWP brand concept is inspired by the ‘Wabi Sabi’ philosophy and aesthetic which is rooted in appreciating the innate beauty in imperfection whilst retaining a zen and naturally minimalist approach.

It uses a minimal colour palette which is given a cool feel. ZWP products embrace natural beauty, and our beauty lies in our imperfection. Photography, illustration and typography will play around with this idea, exuding a simple honesty, where every element feels intentional. Finally, Washi tape accents this concept to convey the handcrafted side of the brand.

Visit www.creativewilderness.co.uk to view full project.