Greenline Homepage Redesign

Did this redesign as a part of the Flux Academy challenge.

The goal was to create a redesign that focused on the customers and solving their problems instead of the company.

So, this design follows a storytelling that's entirely focused on that and helping them realize the value of transforming their outdoor spaces.

A lot of content is directly from — or a subtle variation of — Greenline's new brand positioning and messaging guidelines.

My role:
- Design
- A bit of content editing and arrangement


I'm open to discussing new project opportunities which require strategically using web design to solve business problems. You can reach out to me at

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