NitroPCR Branding @2x

This is the branding I've just completed for a client, dealing specifically around the medical profession.

The client wanted the brand draw a degree of reference from the medical 'Star of Life', but also include some element of power, electricity, etc. So, I deconstructed the Star, then found a way to incorporate a lightning bolt (or Nitro, if you're into cars!!)...then added my favourite font of the moment, Brandon Grotesque.

Comments, critique and feedback always appreciated, and @2x for a larger view!

Thanks all

Posted on May 22, 2014

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