Optimal Investing Visual Identity

Optimal Investing is an online company operating in
the education industry. Its aim is to teach small
investors and individuals the financial knowledge to
operate in the stock market.

Objectives: Establish itself as a reliable company
in its field while being ambitious and visionary.

Strategy: Create a visual identity that appeals
to a grounded and serious audience,
that is willing to take a contrarian
view in the markets.

Style: Build a visual identity that is modern,
yet in line with the values of one of the
most classic styles of investment;
keep it minimal and timeless.

Desired attributes: The visual identity should inspire skills as sound and professional, honourable and recognised.

Composition: The logo's type should be placed after the logo's icon, symbolising education first and achievement afterwards.