Families First Newsletter Redesign

Families First (familiesfirst.org) is Georgia’s largest family and children’s services organization. They publish a newsletter periodically, communicating the great work they are doing in the community to their supporters, donors, board and staff. The Families First team engaged me to help them give a design facelift to the newsletter and bring it more inline with their brand standards. Over time, the newsletter design had drifted from the initial branding guides that were established with their recent rebranding and they wanted to correct that. The challenges we faced were: updating all of the colors and fonts to match the brand guide, increasing the readability of articles, organizing a lot of information in an easy to read format and maintaining the light and open design style that Families First has in many of it's other visual communications. The resulting newsletter is an 8 page, 8.5" x 11" booklet and was designed to be printed as a direct mail piece with a mailing panel on the back cover. Additionally, we created a digital version for online distribution to accompany the piece. With this fresh, new look for its newsletter, Families First is set up for beautiful and easy-to-read issues going forward!