Natify
Natify is a paid media platform for the B2B market that connects personalized content with target audiences via programmatic technology. It has its analytics system and integrates with the top marketing automation systems. It generates higher engagement and ROI.
Natify Inc. is an international AI startup with offices in New York, Silicon Valley, Hamburg, London, and Helsinki, bringing innovations into B2B advertising.
The Natify web application is a paid media platform for publishing sponsored content through programmatic technology. It was designed for B2B enterprises that employ Account-Based Marketing.
Traditional inbound marketing methods in the B2B market demonstrate low efficiency at a high cost, considering that audiences’ content can not involve much attention. On the contrary, ABM aims at a clearly defined set of targeted accounts.
The Natify app delivers personalized advertising content directly to those accounts using the machine learning algorithms and the sponsored content widget, enhancing the engagement level greatly.
A B2B enterprise connects to the Natify platform, loads personalized text or video content, and sets targeting parameters. When a prospect loads his favorite site, Natify defines his interests and the buyer journey stage and shows him an adjusted article or video via the widget. Thus, decision-makers of the key accounts get the right content at the right time. Content engagement is measured directly within the media, and the statistics are delivered to integrated automated marketing ecosystems.
Natify covers 80% of key accounts during the first year of employment and helps acquire high-value customers faster and cheaper: cost-per-engagement billing online marketing ROI increases up to 10 times.
INVOLVEMENT
Amoniac handled the project from the very beginning: we created the prototype, moved to the development, and finished with the deployment of the working and earning product. We developed the unique analytics collection system and managed to integrate Natify with AdForm and Simpli.fi ad platforms since they did not stand the load initially.
The team covered back-end development on Ruby on Rails, front-end on Marionette.js and React.js, widgets on plain JavaScript.
Explore more https://amoniac.eu/works/natify