Forefront Appraisal Pattern Play

Approached by a client wishing to develop a visual identity for their new business in the real estate field, we began the process through a holistic research process. Through a series of interviews and competitor audits, we came to a point where the group was able to list out its intrinsic values and how it wanted to stand out from similar businesses before deciding on a name: Forefront Appraisals.

To take a more playful, friendly, and modern approach to the company's visual presentation to potential clients, we played around with the mark's use in a pattern mixed with a rotation and extension of the arrow part of the logo, reinforcing the slogan of "Leading the Way." The pattern could be used in a variety of settings, but we wanted to see how it could work on the backside of a business card.