Forefront Appraisal Mark

Approached by a client wishing to develop a visual identity for their new business in the real estate field, we began the process through a holistic research process. Through a series of interviews and competitor audits, we came to a point where the group was able to list out its intrinsic values and how it wanted to stand out from similar businesses before deciding on a name: Forefront Appraisals.

The mark above provides a concise variation of the business's logo for spaces that require a more compact, square-shaped solution. The shape of the mark plays on a combination of a "House" and an "Arrow," allowing viewers to instantly understand the group's relation to real estate while also implying movement and capturing the group's motto, "Leading the Way." The negative space in the shape creates a unique visual area for the eye to explore while also depicting the company's first letter.