Digital Ready | Visitor Economy
Creation of Digital Ready | Visitor Economy.
Digital Ready tasked us with creating a microsite to act as a collection of resources to help small to medium local Tasmanian businesses make the most of the Visitor Economy.
The visitor economy in Tasmania is the broader way tourism is described in the state. Rather than simply counting the numbers based on the narrow definition of tourism and tourists, the visitor economy describes the holistic pathways for visitors to arrive here and their dispersal across the state. This includes visiting businesses, friends and relatives, students and those attending sport and leisure events, many of whom may not identify as a tourist, but bring income to local businesses.