Collection launch in honor of Jackie Robinson's MLB debut on April 15, 1947. HOMAGE is releasing 5 t-shirts on this special anniversary and the goal was to focus on the telling the story of this historical moment.
I had found a project created years ago at HOMAGE, where a diamond shape was used, and I expanded on the concept for this release. It was fun to pay with the negative space in the shape and adjust it for the various ratios needed for launch.
The campaign was delivered via email, social media posts and additional on-site experiences.
Photography: Nick Galilei
Copy: Annie Kleeman