Cherry Limeade Slush

This is a rebrand I designed for Wiley Roots Brewing Company's summer drive-in-style beer series Slush, a sour ale served on site in slush ice and in cans at retail liquor stores. I really wanted to update this look with something fun, so keeping with their theme, I made this 1950s/60s-inspired shape; and tall top-weighted lettering for the beer name to really drive home the retro drive-in feel. I also made a set of vector illustrations of fruits to represent other flavors in this series. Labels came in both regular and Slush light versions.

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Posted on Apr 8, 2021
Paul Beveridge
Brand & Packaging Designer

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