Cooplus Vietnam

A social enterprise with the mission to enhance the life quality of disadvantaged minorities in rural Vietnam, Cooplus provides assistance in sustainable agricultural practices as well as product distribution.

In bringing their products to the urban consumer, Cooplus aimed to help farmers secure their economic well-being. However, in order to stand out in this highly competitive market, Cooplus needed a brand identity that could encapsulate its values and touch the consumer’s heart.

We drew inspiration from the charm in the everyday life of Vietnam’s ethnic minority communities, gradually giving form to a graphic identity that captures the spirit of loving, connecting and sharing. Systematic application of the newly-created identity not only distinguishes Cooplus’ products from others in the market, but also prepares the brand for growth in the long-haul.

Talent: Ikigai