Group X — Brand Concept

Group X is an anonymous group of artists and curators that are focused on breathing new life into the public art space. We were so incredibly happy to help develop this brand with some of the nicest and most thoughtful people we've ever worked with. Check out the full case study on medium for a look under the hood of this fun brand.

Here's little snippet that helps explain our mantra when building this thing:
This brand isn’t built to explain, it’s built to inspire. It’s rooted in fantasy, made to spark imagination and reward curiosity. It invites the viewer into a secret world — one where mythical creatures come to life, where rare and beautiful things appear unexpectedly around every corner, and where anyone can get carried away by the experience of art.

Animation by: James Dybvig

Mike Smith
Design at Smith & Diction

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