FirstFed Typography

Logo typography for FirstFed. The shop itself exists in an old bank building which was designed by a midcentury architect. The building is in the ritzy Biltmore district of downtown Phoenix, AZ. Also, the dollar bill was also designed during the midcentury era. The new FF brand couldn't be more appropriate. View the project.
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Listening + understanding = right the first time. ¶ I specialize in understanding brands & who they exist to serve. As a result, I've had 0 major revisions on any project since 2015.  Process | Portfolio