Scottys identity presentation Page 1 01

Scotty Bs, a restaurant established over 30 years ago with no unified and unique brand, requested that I create a brand identity that represents who they are - a local eatery that serves delicious food at decent prices.

We decided on a flexible identity centered around natural colors that remind the viewer of simple, real ingredients. The logo is a chef's knife paired with a metal spatula that is the most common used tool in their kitchen.