MCoutinho Usados Logo Rebranding

Agency: Porto de Comunicação
Target: Portuguese middle class buyer

Concept: MCoutinho is a national brand with stands all over the country. Keeping the name and a familiar image was crucial to make this section still a part of the brand, while it is the only section with its own logo. Every small change had to be recreated and adapted to each stand.

Details: The supports used had to be easily adapted and modified to every sales campaign, such as flags, outdoors, stickers, flyers, etc.

Full Project: https://www.marionmazer.com/portfolio/mcoutinhousados