GBBM Typography
Brand typography for GBBM.
GB Brand Management uses Gotham in a systemized and uncluttered way, and type is often paired with runic glyphs/symbols.
Other shots from this project: https://dribbble.com/oakleycreates
Concept—The agency’s personality is sagacious; GB Brand Management believes in analyzing patterns and seeking information. A parallel is drawn to the Islamic and European alchemists of the High Middle Ages. Accordingly, the overall concept portrays GBBM as a modern equivalent of the medieval alchemists. Alchemists engaged in a seemingly magical process of transformation, creation, or combination and guarded their work in secrecy using cyphers.
agency branding
alchemy
brand design
brand guidelines
brand identity
branding
brand management
corporate branding
corporate design
corporate identity
design
font
glyphs
gotham
graphic design
runes
symbols
type
typeface
typography
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Posted on
Feb 2, 2021
More by Jenna Oakley View profile
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