Bad Boy Soap - Branding

Packaging and branding design for Bad Boy Soap.

The brand wanted to convey a sense of playfulness and move away from the stereotypical delicate branding of soap, while retaining a universal appeal and be adaptable to future products.

A simple, high visibility square format logo that is perfect for ink stampers, labels, and social media-friendly. The packaging is created with recovered foil-lined coffee bags cut with pinking shears to create a visual hook on shelves and highlight the transparency and small-batch production of the soaps.

It's always fun to see a design project enter the real world! Feedback as always is cherished.