News site - Reporte Indigo
Scope
Planning, researching, and designing the digital version for a Mexican newspaper.
Contributions
I translated the needs from all of the different areas in the newspaper, Director's Board, Sales department, Editorial department, and Graphic Design department while making early prototypes and testing with current and potential readers.
Tasks
– Research and definition with stakeholders
– Information Architecture / Sitemap
– Low Fidelity Wireframes
– User Research and testing on early prototypes
– UI Design for mobile and desktop
– HTML and CSS Development
Design Rationale
Reporte Índigo wanted to reflect a new vision on how other Mexican news hubs were talking to the younger public, trying to distance themselves from the typical rigid and boring layouts, and attract them with a unique layout, a wide color palette, different fonts, different formats for each section, and a very user-friendly UI that would keep them reading, clicking, and scrolling finding exactly what they wanted.