This cool concept was cooked up by Wiley Roots, and I had the privilege of executing it! 903 and Wiley both brewed a different beer--the labels from each when taken off the can make 1 image, and the beers when combined make a new flavor! I think this is brilliant way to cross promote and also makes a cool collectors item for die hard fans. My ONLY wish was that I had some more time to work on the 903 label. We ended up on a rush with that side of the can, so I didn't get to detail the SUV the way I would have liked.