Cannonball Run Labels - Wiley Roots & 903 Brewers Collab

This cool concept was cooked up by Wiley Roots, and I had the privilege of executing it! 903 and Wiley both brewed a different beer--the labels from each, when taken off the can make 1 image, and the beers when combined make a new flavor! I think this is brilliant way to cross promote and also makes a cool collectors item for die hard fans.

Paul Beveridge
Brand & Packaging Designer

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