Roadtripping
Illustration exploration for an Vrbo (Expedia Group) + CALPAK partnership in the middle of Covid-19. We ran a sweepstakes targeting families, specifically mothers as CALPAK has a primarily female audience, and demonstrate a road tripping theme so as not to appear tone deaf to travel during this time in the pandemic. We ultimately moved forward with a photographic approach as opposed to illustration.
camper
campervan
covid
covid19
covid 19
family
getaway
illustration
illustration digital
illustrator
luggage
road
roadtrip
spot illustration
suitcase
travel
vacation
vacations
van
vrbo
View all tags
Posted on
Jan 11, 2021
More by Shannon Lochridge View profile
Like