Middl Brand Identity

Middl is different: a sustainable, socially-responsible, next-level brand built to work for everyone, regardless of their fit and lifestyle. The founders approached Jared to build an iconic brand that would work across fashion, lifestyle, and social-change for a lifetime. We worked together to build a brand identity that communicated their personality, while being flexible across the ever-changing landscape that the company would be facing for years to come.

Needing to work across a variety of known and unknown surfaces, the solution is a brand identity that’s simplicity and concept communicate the story of why Middl exists. The logo exudes prestige, trust, and quality while it’s aesthetic is gender-neutral.


Have a branding project? If you think we can help you, get in touch hello@jaredgranger.com

Jared Granger
Designing lasting brands for future-conscious businesses

More by Jared Granger

View profile