Woke Industries Logo

Lettermark with Tesla-coil imagery to promote fictional "Woke Industries" energy" Company.

TEXT: The Woke Industries logo merges a unique combination of brand initials with industry-relevant imagery and modern, approachable undertones. The slanted sides suggest a forward upward motion, connotating the bright and positive future that Woke Industries will undoubtedly create, for consumers, shareholders, and the world at large. In regards to the initials, the W is apparent in the three columns, and the i is represented by a minimalist tesla coil, an homage to Woke Industries’s goal to revolutionize renewable energy and make a more energy-efficient world. The rounded corners give the mark a more human feel, insinuating a break-away from the rigid corners of Edison Electric or American Electric Power in favor of the fluidity of a dynamic and innovative company like Woke Industries—a company which realizes a cleaner future can be simple and straight-forward instead of needlessly complex. The end result is a mark unlike any other, one that is both pleasing to the eye and immediately recognizable.