Logo design and more for seco sessions

My role: Branding, logo design, provided a heuristic evaluation of their old website, redesigned their new website, UX UI design, design system language and UX copy writing.

Client: Seco Sessions is a music video series which showcases the musical talent within Taos, the creative hub of the Northern New Mexico high desert. Produced in an earth ship on the edge of town, it brings a unique and intimate live-studio performance experience to the audience. The performance is followed by a conversation with the musician, allowing the audience to get to know the face behind the music.

About the design: Some of their brand words are minimalism, balance, music and flow. The main logo is an enso symbol. Enso means “circle” or “circular form” and often translates to “Zen circle” in English. This symbol commonly represents enlightenment, universe, +. When creating an enso circle, it is personal to the artist and represents their inner self. I asked the creator of Seco Sessions to paint enso symbol's with a foam microphone tip. I turned their enso symbol into a vector image and created the design in Adobe Illustrator.

I made the client a logo package which included a combination mark, logo symbol, a wordmark as well as made black only and white only versions of all logos for limited color use needs. https://www.taossound.com/seco-sessions