BeneskiDesign SKEEZE Magazine TOC

Set the Way-Back Dial to 2007. Seattle, WA. K2 produced its own magazine documenting the lives, thoughts and pursuits of K2 Factory Team athletes on and off the slopes. The “Magalog” had a fun and irreverent tone with a total of 96 pages_seven dedicated features, a veriey of front of the book tid-bits, a Rant section to discuss current topics, and a photo gallery. SKEEZE was targeted toward a 12- to 25-year-old demographic and its style and tone resonated with the intended audience. K2 looked within the youth-focused ski industry and brought on Micah Abrams, as editor-in-chief, and me, Stephen Beneski, as creative visionary to bring the project from concept to final print. Myself and Abrams previously worked together at Freeze magazine that was rich in culture and embodied the attitude of the youth movement in freeskiing for more than 10 years. SKEEZE recaptured the essence of Freeze which came to an untimely demise, but that’s another story.

This was the early days of full photo morf tricks in photoshop... we had to train photographers to hold still so we could get all the segments in one frame, then stitch it together in Photoshop one layer art a time... the other assets are from the days of analog, rip up some paper, take a shot of and album sleeve, anything to help build depth in the design.