Homepage for Flick (Instagram Hashtag Tool)

Context:

Flick is an Instagram hashtag tool that helps users find, manage and track the performance of their hashtags on Instagram.

The aim of this design was to create a centralized location (Homepage/Dashboard), that would allow our users to make key actions easier and faster.

We also wanted to create a space in which we could introduce 'Notifications' that can help us improve the long-term retention of users. (Some notifications will also be sent to the users through our mobile app/Chrome notifications).

Some of the actions that we wanted to centralize:

1. Accessing the hashtags a user has stored in their Collections.

2. Searching for new hashtags (whilst being able to apply saved/Smart filters)

3. Accessing the hashtags a user's recent post(s) have had success. (We refer to this as 'ranking' on a hashtag).

4. Accessing hashtags that are consistently providing good results to the user, over multiple posts.

Everything except the notifications is live, and we expect notifications to be up and running within a couple of weeks. For now, we have a neat little empty state that allows users to vote for the types of notifications they'd like to receive.

Let me know what you think!

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