Halo by Lyft
Part of a larger identity design for Halo by Lyft. The identity needed to easily pair with the current Lyft visual identity. The color palette is a neon version of several secondary Lyft colors. We wanted to give it a bright and energetic nightlife feel with major attention to typographic expression.
art direction
brandidentity
branding
creative direction
identity
illustration
logo
logotype
outdoor
stationary
typography
View all tags
Posted on
Nov 5, 2020
More by Max Hofert View profile
Like