UI Lab ⏤ New logo

This symbol was made for UI Lab School as part of the new identity project.

There are three meanings for this symbol and the sum of its parts represents the whole idea of the company.

1. the symbol was made using an atom shape because the company sees itself as a place to create and experiment a lot of ideas.

2. we also have the atom symbol being formed for three hearts intertwined meaning the three people who used to be the face of the brand.

3. the last meaning, but not least, is the arrow in the middle of the symbol which represents the idea to keep always moving forward. Every time pointing ahead.

Willian Matiola
Welcome to my design portfolio on Dribbble

More by Willian Matiola

View profile