Column or table view for pricing page?

Working on a redesign of the ConvertKit pricing page and can't decide if seeing the plan details in a column or in a table is a better experience for understanding what's included in a plan and comparing between all three.

I think you can gain a faster understanding of what's included in the column view, but also it increases cognitive load and could be a little overwhelming to see so much text. The table view looks much cleaner, but involves back-and-forth cross referencing of columns to understand what the plan is including.

Which do you think would give the user the best experience?

(real pixels attached for each view in full-screen mode)

Charli Prangley
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