7eleven Logo Redesign Concept

Hi everyone,

Would like to share an idea I had regarding the 7eleven store logo. My idea is to simplify the mark by removing the text and replacing "eleven" with two diagonal lines which are part of the "7" symbol and represent "11" in an abstract manner. All this while retaining the iconic color scheme.

Feedback welcome ;) Thanks!

Mihai Dolganiuc
Logo Design & Brand Identity. Open for Work.

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