Toteemi logo lockup

This is one of the projects I'm working on currently, and it's being so much fun!

Toteemi is a game for athletes where users can claim territories with their sport activities. There are two sides that fight for the domination of territories and my goal was to represent both of them on the brandmark as a symbol of the ongoing battle between them.

The TOTEEMI lettermark is a custom font I created based on Robotik font.

Posted on Oct 4, 2020
Pamela Zuloaga
Graphic Design & Illustration

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