Ryan Roche

Company Branding

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This is a concept I worked on to rebrand our company; an augmented and virtual reality company.

The mark represents the depth of Augmented Reality, but made of simple shapes. We are a 3-dimensional company and the logo can be used in multiple ways; a 3D-modeled version and a wireframe version. I wanted to keep the mark abstract, but simple. The overall shape is an M with an implied X.

The type is modified Gotham Rounded.

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