Gold's AMP Branding
The landscape of fitness apps and tools can be overwhelming, exclusive, and in the end– discouraging. Our brand strategy for Gold's AMP addressed the average end-users pain points by trying to mirror every day life, and everyday people. Keeping the visual identity modern and crisp, and the photography more human and recognizable.
body positive
body positivity
bold
brand
branding
design
dynamic
fitness
fitness app
fitness brand
health
impactful
inclusive design
inclusivity
powerful
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Posted on
Sep 23, 2020
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