Shot 027

Was really annoyed about the new 'London Partners' logo (see here http://www.londonandpartners.com/) ...so had a bit of a play around with some ideas of my own. This is one of them, which uses elements that hint at the River Thames and famous historical London bridges.

I grew-up in London –it's my hometown– so naturally I like to see it represented well visually. The new 'London Partners' logo is just terrible - see the link below to take a look at it, also for further info and discussion.

http://www.creativereview.co.uk/cr-blog/2011/april/london-logo

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