Logo , Word- Mark , Fresh Feel , Air Freshener

Description of Project
The Project is about the logo designing of The “Fresh Feel” Air freshener company. Logo is Word Mark Logo.
Logo looks natural, youthful and pretty and pleasant .
It is unique word mark logo.

Concept:
Fresh Feel is a medium-sized company which manufactures air freshener from Natural extract basically from Jasmine . It needed a Brand identity that could reflect its personality and goals .
There are two main objectives in this logo design process.
First of all , the brand had look like ecological . It manufacture product from natural ingredients. This was achieved by showing leaf shape which shows natural association .
Second objective is that brand logo evoke the good feeling . This was achieved by using the script font.
To show logo youthful white color is used.