Brand - Geração Invest

Geração Invest an online community that teaches and encourages young people to achieve financial education and learn to invest. The community brings content about investments and tips, with an uncomplicated tone of voice and humor. The challenge of the project was to convey a relaxed and at the same time serious and reliable image, which was modern to the point that young people were interested in the content. The visual expression brings blue and green influenced by the Candlestick chart, the main stock market indicator.