Sabatino: All About Truffles

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Sabatino is a truffle product company originated from Umbria, Italy. The company has a simple and fresh style with a little noble charm. Based on a white colour theme, the design provides an impression of cleanse and tidiness, and red and black colours are there to create a high contrast, as strong as the scent of truffles. Truffles are famous for being the diamond of the kitchen, and Sabatino often uses gold hotstamping to present this superiority.

This is a design plan for half a year, which includes business cards, leaflets, gift boxes, packaging boxes and website, etc. The plan meets the Mid-Autumn Festival, the Father’s Day and the Dragon Boat Festival. And, it involves an exhibition. The design of the exhibition booth comes from an imaginative idea of a group of balloons bringing the booth float in the air. The purpose is to make the event fun for the visitors, so that they feel the pleasure of using truffle products. In the meantime, the booth provides happy refreshments like truffle macarons and truffle popcorns. The paper bag of the popcorns uses the stripe pattern of circuses to further enhance this cheerful atmosphere.

Client: Sabatino
D: Tony Sin
PH: Tony Sin
CW: Charlotte Ho
PD: Tony Sin
Branding, Advertising, Packaging, Print, Applications
2018

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