Heart & Hammers (HerreroBOLDT and Sutter Health)

Part of a larger branding campaign I did with HerreroBOLDT and Sutter Health for the construction phase of the recently completed California Pacific Medical Center in downtown San Francisco.

HerreroBOLDT begins each construction project with a focus on safety. They wanted some vintage inspired branding to bring that focus to the forefront in all of their marketing efforts surrounding the construction of the California Pacific Medical Center.

Before construction mobilization, CPMC's team began by identifying known hazards and establishing a protection plan to create a safe environment. I simply took their passion for safety and built it into a cohesive brand that now lives across their entire marketing landscape, including safety helmet decals, construction site signage, hoodies, t-shirts, safety goggles, hats, recycled water bottles and even temporary tattoos for the construction worker's children,,,which is what this image was used for.