FIFA 20: Manchester City Emails

Building on the successful launch of the retail campaign, I was briefed in to produce an email campaign for FIFA 20. For the first time, EA was going to target the fans of Manchester City, Liverpool, Chelsea and Tottenham, to promote sales.

Using the copy supplied, and liaising with EA, I created wireframes that targeted: Cover Stars, Break New Ground and Black Friday. Once approved, I used bespoke graphics, gameplay footage and illustrations from EA’s game production team, to create emails that where unique and would adhere to individual club branding. I then took the Photoshop visuals and coded them with HTML, ready to go out in the club mailing emails.