Construction Franchise

Hey there!

Some time ago I did a project for a young entrepreneur. He is going to expand his business and his courses let people get all the needed skills to set up their own construction company or become his partners.

The main goal of the site was to invite people to the free webinar. I did use a lot of leads in this site such as open forms, bottoms, and a test "are you ready to start the business". This site is more commercial than stylish, it is about sense and marketing. The target audience is builders, who want to quit and set up their own company. I choose a simple design and predictable colors for these people because the aim was not to show them fashion but to inspire them to work harder and try themselves in the business.

What you think: should such sites be stylish or traditional? If you like my work, please, click the "L"!