Reddit | Redesign Concept

Reddit's logo consists of a time-traveling alien named Snoo and the company name stylized as "reddit". The alien has an oval head, pom-pom ears, and an antenna. Its colors are black, white, and orange-red. This is a redesign concept of the Reddit logo.

The logo background is Orangered (FF4500, PMS 172 C), Reddit’s primary brand color, chosen for its vibrancy & distinctiveness which is what I kept. I implented a speech bubble with Snoo's pom-pom ears and atenna similar to its social icon because Reddit's main purpose is the various discussion spaces referred to as ‘Reddit communities’, or simply ‘communities’. Community names are preceded by ‘/r/’ which is an abbreviation of ‘Reddit’. Snoo's main purpose is to discover and explore humanity so I thought that adding the ears = to listen and the atenna = to explore while creating discussions. I kept the speech bubble/ Snoo's head blank as it best reflects Reddit's core brand identity. I kept the Reddit wordmark the same since it is a refined variation on its classic logo. The rounded letters and shorter “i” reflect the brand’s friendly, whimsical nature. The dot on the “i” is Orangered (FF4500, PMS 172 C) and oversized, recalling Snoo’s eyes and the circular logo.

Hope you like it! Feedback appreciated.

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