Allow the brand the means to appear more approachable and forward thinking and to a wider audience, more in line with a “set which lives in the 21st century” without losing the heritage and traditions of an established chambers. Projecting a brand that exudes Quality, Confidence, Approachability, Heritage, Forward thinking, Trustworthiness.
The new brand identity
Using this strategic approach we developed a written logo as well as a marque, that could be used independently. For the written logo we used Nexa a clean San-serif font to create a contemporary design that also conveyed quality. The use of grey softened the design to help Hogarth appear more approachable, whilst the modern blue helped to convey trustworthiness.
The marque was designed to have a clean modern appearance but based on the shape of a traditional wax seal, representing Hogarth's heritage and quality service. Using this shape we designed a patten that could be used across all media.
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