Hi guys! Here's some awesome client work from the summer that just got launched.
Normally I talk a bit about the shading/rendering of an icon in the comment, but this time I want to talk about an [arguably more important] side of the icon: the concept. The metaphor we developed is one of my favorites I've ever done.
Functionally, Schwartz.app is a wrapper for Apple's underlying Quartz technology–it's a bit of software that wraps around some more serious software to make it more beautiful and convenient. The icon, similarly, is a gold ring wrapped around a quartz crystal–it's a bit of jewelry that wraps around a more valuable gem in order to make it more beautiful and convenient to wear. A perfect metaphor!
So, it works great on a metaphorical level, it's easily recognizable, it's original, plus it's got a bonus in-joke. I'm proud :D
Enjoy! And feel free to leave feedback or ask questions.
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