Rex Flare

I have come with a concept that brings logo and its identity variations in different mockups. Rex Flare is a brand that deals with jewellery manufacturing. At the same time they want to be globally renowned, respected and coveted luxury jewellery brand. So it's quite essential to choose cute and quirky logo for their business. After taking my steps as research to their business, I have brought an idea of the structure of a diamond. Taking this idea, I connect it to the attributes which the brand carries. The attributes are fashion, feminine, modern, classic, luxurious and these are suitable for the idea what I had in my mind when I took diamond structure. After proper guidance and derives the idea, I sketch different variations of diamond until to get the perfect and suitable one to portray message and trendy business to the consumer.
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Guys please let me know your views about the process that I have taken here. .
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