PeopleWorkSpace Logo Designed by The Logo Smith

Fairly recently completed logo project for PeopleWorkSpace

The PeopleWorkSpace logo is a relatively simple concept, using some relatively obvious associations to create a meaningful brand mark.

Each coloured segment represents both a person and the initial P; when they are duplicated and rotated you get the visual representation of a 'diverse (hence the differing colours)' group of people that are working together, in and around space, which is the whole idea of what PeopleWorkSpace is about.

As the client stated in his brief:
"PeopleWorkSpace is a learning and development consultancy focused on people skills (soft skills) that offers strategy, creation and execution.

Work is largely approached as a linear, process-focused venture. People operate in infinitely more complicated ways. Most workplaces tend to require people to try to fit in to those processes. Many work spaces are unsympathetic to the way people operate. People may succeed despite the work processes and space, rather than because of them. People’s identity is often inextricably bound to their work."