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The client approached me with a business name already registered and presented me with a brief that required the use of a star or starfish for the logotype while at the same time ensuring that the logo was corporate and conservative in its appearance.
I went with a star over a traditional starfish to help built the corporate side of the brief (and steering it away from the cheap tourist hotel look), and I decided to work with traditional tangram shapes to help illustrate that the brand sits in the education sector (helping kids who fall off the tracks).
I had to rely on colour to balance out the tangrams shape given the spaces within.
I also created a version in blue.
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