Carcade leasing

ID system based on existing logo. The logo was just CARCADE leasing lettering, without an arrow. The arrow was added to the logotype as the main symbol of this company's identity and the whole ID was completely built using this symbol. Complete work was done by me including all stationary and guidlines (writing the rules, design and page-proofs) while working in russian branding agency "PLENUM". More details here: http://www.fromtheska.ru/carcade_style_full.jpg